CHA 2014 – My Mind’s Eye booth- photo heavy

January 11th, 2014

CHA is the Craft Hobby Association trade show held annually in Anaheim, CA. The company that I design scrapbooking products – My Mind’s Eye – has a booth there, and I usually attend with them and help plan/decorate the trade show booth. At the trade show various craft companies release new products and write orders with various vendors and retailers.

With that intro… I flew into LAX on Thursday with a few designer friends, and we headed straight for a fun day in Santa Monica.

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Which, awesomely, included the ferris wheel on the Santa Monica Pier.  Looking at this gorgeous beach and ocean view.

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I even took a selfie from way up high.

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We also ate a ridiculous amount of italian food. Calories don’t count on work trips, right?

The next morning I was up and at the MME booth. I put together the product boards, and hand-painted a lot of illustrated gold frames.

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Here’s a closeup of me painting away! My back was killing me after I finished.

CHA2014_frames5_theprojectgirlBut my layout wall turned out awesome! I love this idea and I’m totally going to do this somewhere in our new house to put layouts up and also kids artwork.

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This is the whole wall (missing 2 layouts). Love it!

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Okay so a few quick shots of the new product that I designed:

Charmed – Record it – mini line. This has a journal card pack, framable 8×10 art pack, a 6×6 pad, washi tape, and enamel dots. All gold and shiny. This line just makes me want to roll around in the gold goodness. 
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I also have a big line being released called Now & Then. This line has 4 color schemes – a little something for everyone. And was designed as a sequel to my popular Stella & Rose.

Here is the Izzy colorway. I love the orange and green in this line, and it even has some metallic silver. Great for boy layouts… and since I have 2 boys, I’m always trying to represent. CHA2014_nowandthen_izzy_theprojectgirl

The Dorothy colorway is bright and fun with magenta, teal, and a metallic bronze accent color. I love the flair and the mixed bag skus.CHA2014_nowandthen_dorothy_theprojectgirl

The next colorway is Mildred. My favorite of all the four. Even though I have boys, pink is still my favorite color. This one has gorgeous gold accents. CHA2014_nowandthen_mildred_theprojectgirl

And lastly, Milo with greens, blues, yellows and silver accents. Another great line for boy stuff. I love the silver anchor paper in this line.CHA2014_nowandthen_milo_theprojectgirl

Here’s a closeup of the flair and enamel shapes in the Izzy color way:CHA2014_nowandthen_theprojectgirl

Lets get back to the booth for a minute… Here’s the My Mind’s Eye sign that I painted last week. And our cute back table display.CHA2014_mymindseye2_theprojectgirl

I love the homeyness of the booth. Something so comforting about it.CHA2014_mymindseye_theprojectgirl

My Friends Gennifer & Jeryn created the adorable banner using the Now & Then line. CHA2014_booth_mymindseye_theprojectgirl

Cute details including gold mason jars and a gold counting machine. We might have gone crazy with the gold spray paint!
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And the whole booth from afar. Come sit and chat!CHA2014_booth_theprojectgirl

I can’t forget about our adorable gold pillows! I need these for my house!
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All of the Record-it lines have frame-able art in them, so we decided to do a real frame wall showcasing some of the cute artwork.
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It turned out so cute, I might have to do the same thing in my house. All the frames were spray-painted for consistency.CHA2014_frames_theprojectgirl

And here are the two frame-able art pieces from my Charmed. CHA2014_framedart_theprojectgirl

Lost & Found Record it was released a few months ago, but this is the first show where it’s being displayed. I am so in love with this line and all the sparkly glitter.

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The rest of the Record It lines are displayed on our columns.

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From top to bottom, Follow Your Heart (by Rhonna Farrer):
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All Things Chalk:

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Pretty Things (by Juliana Knipp)

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The other column from top to bottom:

Here is Happy (by Celeste Knight):CHA2014_hereishappy_theprojectgirl

Charmed (by Jen Allyson (me!))

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And Just Splendid (by Gennifer Bursett)

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And then finally we’re releasing a Chalk Studio 2 with some cute bright colors!

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Thanks for taking a quick peak at our booth and new releases! I’ll work on getting my day one pics uploaded and posted soon!

2 Responses to “CHA 2014 – My Mind’s Eye booth- photo heavy”

  1. Jen – first, LOVED the work you did with the MME booth. It was one of THE best at CHA. Second, calories NEVER count on trips – business or otherwise. Third, I had a fabulous time meeting you and getting to talk with you. Thank you for being an inspiration, both in the crafting community and with home improvement ideas! You are a rockstar! :-)

  2. Jen Allyson says:

    Awe thanks Krissy!! And thanks for commenting on my blog. Now that you’ve done it once, you’re going to be addicted… I just know it.

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