CHA is the Craft Hobby Association trade show held annually in Anaheim, CA. The company that I design scrapbooking products – My Mind’s Eye – has a booth there, and I usually attend with them and help plan/decorate the trade show booth. At the trade show various craft companies release new products and write orders with various vendors and retailers.
With that intro… I flew into LAX on Thursday with a few designer friends, and we headed straight for a fun day in Santa Monica.
Which, awesomely, included the ferris wheel on the Santa Monica Pier. Looking at this gorgeous beach and ocean view.
I even took a selfie from way up high.
We also ate a ridiculous amount of italian food. Calories don’t count on work trips, right?
The next morning I was up and at the MME booth. I put together the product boards, and hand-painted a lot of illustrated gold frames.
Here’s a closeup of me painting away! My back was killing me after I finished.
This is the whole wall (missing 2 layouts). Love it!
Okay so a few quick shots of the new product that I designed:
Charmed – Record it – mini line. This has a journal card pack, framable 8×10 art pack, a 6×6 pad, washi tape, and enamel dots. All gold and shiny. This line just makes me want to roll around in the gold goodness.
I also have a big line being released called Now & Then. This line has 4 color schemes – a little something for everyone. And was designed as a sequel to my popular Stella & Rose.
Here is the Izzy colorway. I love the orange and green in this line, and it even has some metallic silver. Great for boy layouts… and since I have 2 boys, I’m always trying to represent.
The Dorothy colorway is bright and fun with magenta, teal, and a metallic bronze accent color. I love the flair and the mixed bag skus.
The next colorway is Mildred. My favorite of all the four. Even though I have boys, pink is still my favorite color. This one has gorgeous gold accents.
And lastly, Milo with greens, blues, yellows and silver accents. Another great line for boy stuff. I love the silver anchor paper in this line.
Here’s a closeup of the flair and enamel shapes in the Izzy color way:
Lets get back to the booth for a minute… Here’s the My Mind’s Eye sign that I painted last week. And our cute back table display.
I love the homeyness of the booth. Something so comforting about it.
My Friends Gennifer & Jeryn created the adorable banner using the Now & Then line.
Cute details including gold mason jars and a gold counting machine. We might have gone crazy with the gold spray paint!
And the whole booth from afar. Come sit and chat!
I can’t forget about our adorable gold pillows! I need these for my house!
All of the Record-it lines have frame-able art in them, so we decided to do a real frame wall showcasing some of the cute artwork.
It turned out so cute, I might have to do the same thing in my house. All the frames were spray-painted for consistency.
And here are the two frame-able art pieces from my Charmed.
Lost & Found Record it was released a few months ago, but this is the first show where it’s being displayed. I am so in love with this line and all the sparkly glitter.
The rest of the Record It lines are displayed on our columns.
All Things Chalk:
The other column from top to bottom:
Here is Happy (by Celeste Knight):
Charmed (by Jen Allyson (me!))
And Just Splendid (by Gennifer Bursett)
And then finally we’re releasing a Chalk Studio 2 with some cute bright colors!
Thanks for taking a quick peak at our booth and new releases! I’ll work on getting my day one pics uploaded and posted soon!